Alternate Views

The Belt That’s as Tough as You Are

When you’ve been in the business for 26 years you get to see a lot of fads come and go. However there is one piece of equipment that has always been a mainstay in the power lifting world. A great premium belt. Often it’s a young powerlifter’s first purchase. It’s a right of passage that signals to the world their intent to join the ranks of the men and women who move mountains.

However, for a high school athlete or a young up and comer, the price of a premium belt can be prohibitive. But who needs a premium belt more than a new athlete who’s just beginning to develop their muscular and skeletal foundation? This is a time in an athlete’s life when bad habits or poor equipment can lead to lifelong injuries.

So in 2005 I began a quest to create a truly affordable, truly premium belt. No cheap substitutes, no cut corners, no compromises.

For two years I searched the finest tanneries and leather manufacturing facilities in central and east Asia to find someone who could meet or beat our exact specifications.

We needed high quality suede inside and out and of course the 13mm maximum legal thickness. But we also needed a heavy duty world class seamless roller, an extra heavy duty competition grade prong, and massive heavy duty 3/4 inch screw head posts. No punched rivets ever. Throw in 1 inch hole spacing for a better fit and you have the ultimate premium belt.

It wasn’t easy. Many just couldn’t cut it. However we found one manufacturer that shared our commitment to creating a top quality premium belt at a very affordable price. How affordable?. How about $65.00. No, that’s not a typo or a sale price. That’s what every one of our satisfied customers pay and that’s what you’ll pay.

So no need to “act now” or “hurry while supplies last.” We keep over 1000 belts in stock at all times and we’re ready to ship anywhere in the world.

So is two years too long to bring an affordable premium belt to the market? We don’t think so. And neither do our loyal customers.

Pete Alaniz
President and Founder of Titan Support Systems